Description
Price: £17.00 - £14.44
(as of Apr 10,2022 07:40:43 UTC – Details)
From the manufacturer
THE PROFESSIONAL PIONEER FROM PARIS 
New Serie Expert, by pros for pros.
SERIE EXPERT Reengineered to be more professional & more sustainable.
This professional cream enriched with thermo-reactive agents, is a multi-benefit leave in treatment with heat protection designed for normal to sensitized hair. This cream gives you 10 benefits to perfect your blow-dry result some of which are heat protection up to 230 °C/ 450 °F*, anti-frizz, shape control, blow-dry facilitation and more. It is also compatible with L’Oréal Professionnel Steampod. *Instrumental test.
Professional formula
With thermo-reactive agent, this leave-in cream treatment provides one action for 10 benefits.
Commitment to sustainability
We aim to reduce our 3 pillars: paper, aluminium and plastic, thanks to our action on packaging.
New Serie Expert, by pros for pros
Designed by expert scientists and hair artists, working hand in hand in every part of the world.
1 New look, same formula 2 Sustainability 3 Developed by pros 4 Explore the range
New Serie Expert, by pros for pros.
New Serie Expert, by pros for pros.
Blow-dry Fluidifier
Choose your products
10-in1 cream
Product Type
Spray
All hair types
Hair Type
All hair types
Anti-frizz
Hair Concern
Flat hair
Heat protection
Benefit
Bodyfies the roots
10-in1 cream
Product Type
Hair treatment
All hair types
Hair Type
Thin hair
Anti-frizz
Hair Concern
Flat hair
Heat protection
Benefit
Nourished hair
10-in1 cream
Product Type
10in1 Oil
All hair types
Hair Type
Damaged
Anti-frizz
Hair Concern
Breakage
Heat protection
Benefit
Resurfacing
10-in1 cream
Product Type
Hair treatment
All hair types
Hair Type
All hair types
Anti-frizz
Hair Concern
Thin, split ends
Heat protection
Benefit
Repairs ends
Volumetry 
Aminexil 
Absolut Repair 
Pro Longer 
Other products you might like
Product Type
Shampoo
Shampoo
Hair mask
Hair Straightener
Shampoo
Shampoo
Hair Type
Highlighted hair
Damaged hair
Rebellious hair
All hair types
Grey hair
Coloured hair
Ingredient(s)
Açai berry extract
Gold Quinoa + protein
Prokeratin
–
Magnesium
Antioxidants
Benefit
Neutralises yellow tones
Optimal resurfacing
Soft feeling hair
No frizz
Anti-yellow
Removes impurities
Results
Shinier hair
Shinier hair
Anti-frizz effect
Sleek or wavy hair
Brighter hair
Colour fade protection
Who is Blow-dry Fluidifier multi-benefit blowdry cream For?
For anyone who wants a heat protection hair cream, which also offers anti-frizz help while supporting the hair’s natural shine.
What is the difference between Blow-dry Fluidifier and Absolute Repair?
The Fluidifier is specifically tailored for heat protection, whereas Absolut Repair range focusses on surface damage of hair.
What hair type is this product for?
All hair types.
Has the formula changed in the new Blow-dry Fluidifier range?
No, it uses the same formula.
Product Dimensions : 4 x 4 x 17.7 cm; 183 Grams
Date First Available : 11 Jun. 2021
Manufacturer : L’Oréal Professionnel
ASIN : B0918CJY5L
Item model number : E3574200
Country of origin : France
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